W Hotels Worldwide has announced the spring 2010 opening of W Retreat Koh Samui, the first W Retreat in Southeast Asia. An all-villa beachfront resort set on the north shore of Thailand’s Samui Island, W Koh Samui will bring cutting-edge design, contemporary lifestyle, and exhilarating experiences to Thailand.

Adjacent to W Retreat Koh Samui will be The Residences at W Retreat Koh Samui, featuring 17 secluded beachfront villas and full access to W Koh Samui benefits, services and amenities.

“W Retreat Koh Samui will redefine the way we live and play, delivering a fully integrated contemporary lifestyle experience with the signature W twist,” commented Coetzer Deysel, general manager of W Retreat Koh Samui. “We are delighted to bring our world of ‘Wow’ to Koh Samui, one of the coolest islands in Southeast Asia.”

W Retreat Koh Samui’s signature services and amenities will bring a new level of extravagance to a renowned Thai island. Exclusive experiences will include W’s signature Whatever/Whenever(R) concierge service, providing guests and residents with whatever they want — from Champagne brunch on a deserted beach to an impromptu island-hopping excursion — whenever they want it.

aWay Spa, the signature spa at W Retreat Koh Samui, will offer guests a wellness escape with signature treatments incorporating local Thai influences, like ingredients, massage techniques or design details, in a cool, playful way. aWay Spa will be a masterpiece of modern design with spa villas, TONIC juice bar and the first “Thaimazcal” treatment facility, based on Mexican tribal rituals, using local Thai ingredients.