While some 1.5 million tourists visiting Koh Samui each year on holiday, the island's real estate market is as appealing as its beaches and nightlife. A boom in real estate has also sparked a rise in prices, leading to healthy competition and an overall increase in the quality of construction and services offered to investors.

This competition has given rise to a number of new, luxurious residences and developments that increasingly attract international buyers' attention. In fact, the demand for new homes in resort destinations like Samui and Phuket, has driven strong growth in both domestic and international investments in the last few years.

A large number of Thai investors and regional buyers now look for second homes outside larger cities such as Bangkok, Hong Kong, and Singapore, and while the more established Thai island of Phuket is still a popular choice for many investors, those with a sense of independence that prefer a more personal experience increasingly choose to settle down on the smaller but increasingly sophisticated island of Samui.

The development boom on Samui has not been going on as long, and the market is still growing for second homes. However, Samui is already a long way from its days as a backpacker's haven, but there is still a feeling of laid-back tranquility that is highly attractive to many buyers.

One of the stand out points in bringing more people to Koh Samui is its boutique international airport, which allows travellers and home owners to nip to the island for weekend getaways, short-term stays, or to settle down for longer periods and enjoy the idyllic lifestyle.

The strong demand for quality properties made Samui the luxury destination it is today, with high-calibre properties and a wide range of services on offer to visitors and residents. Hotels and private homes have been the main focus in the real estate market, but developers have also established shopping centres, restaurants, and entertainment venues that add further appeal to those looking for a secure long term investment.

Part of the charm for visitors to Samui is that building regulations have helped ensure that the island's natural beauty can still be enjoyed, even with the addition of more modern facilities and infrastructure. This aspect has also made it a tough competitor for other worldwide tropical destinations. For the savvy investor, the island is a serious place to consider, as the picture perfect locations and high standard of amenities around the island make for a winning combination.