X2 Samui is situated on five acres of pristine beachfront on the southeastern coast of the island.
The resort comprises 27 casually elegant beachfront villas decorated by famed architect and designer Be Gray.“X2 Samui is excited about leveraging Lifestyle hotels’ large network and strong market presence in the European markets,” said Anthony McDonald, chief executive officer of X2 Resorts.
“Lifestylehotels’ clients are ideal prospects for X2 Samui. These guests truly share an appreciation of the new dimension of ‘luxury by design’ in an extraordinary resort destination.” Klaus R. Rauter, group general manager of X2 Resorts, for his part, said, “We are excited to enter into a partnership that matches the demographics, goals and desires of our high-end clientele so perfectly. Our mutual clients have a high degree of aesthetic perception and are oriented towards quality and luxury and interested in art, culture, cuisine, fashion and design. X2 Samui is honored to be a member of such a distinguished group of hotels and resorts.”